The realization of Cocomelon YouTube Channel as a medium to learning English vocabulary for early childhood EFL learners

Abstract

This research focuses on students' difficulties in pronouncing and comprehending English vocabulary, as well as their lack of interest in learning. To address this, the study aims to determine the effectiveness of using audiovisual media in the form of the Cocomelon YouTube channel as an innovative solution at KB Kasih Bunda in Sukolilo Pati. Utilizing a qualitative and descriptive research approach, the data is analyzed using the Miles and Huberman model through stages of data reduction, data presentation, and conclusion drawing. The research subjects include playgroup teachers, the school principal, several students, and parents. Data collection methods involve observation, interviews, and documentation. The research findings demonstrate that the Cocomelon channel presents enjoyable and easily memorable songs, effectively enhancing vocabulary comprehension. However, there is a lack of coordination between teachers and students during the learning process, along with difficulties students face in applying their learning at home. The research recommends involving parents in the learning process to ensure that students can recall and apply vocabulary. The study also identifies factors that support and hinder the effectiveness of the Cocomelon channel, including available technology and managing students' mood and behavior.