Exploring TikTok as an interesting medium for learning English: A case study in Madrasah Tsanawiyah Kudus

Ifthina Fahriyah, Alfu Nikmah

Abstract


For pupils at one of the Madrasah Tsanawiyah in Kudus, English is still a scourge for them. So, it took an interesting learning media such as the most loved application by Generation Z. Although many studies were relevant to the positive effects of using TikTok as a learning medium, there were only a few studies that focused on using TikTok as a learning medium in advertisement material. This research aimed to explore the implementation of TikTok in advertisement materials to attract pupils' learning interest in English. Descriptive qualitative was used to achieve this research objective. The author used observation, interview, and questionnaire instruments. The participants in this study were English teacher and ninth-grade pupils. The study involved fifteen ninth-grade pupils for open-ended questionnaire data. The results showed that there were two stages, namely preparation and practice. The teacher prepared by explaining the advertisement material and assigned pupils to create videos about advertisement on TikTok in groups. In practice, the teacher discussed and analyzed those videos at the next meeting. While the obstacles caught were signal difficulties, smartphone constraints, or some pupils who were not allowed to use smartphones. Nevertheless, group formation can overcome that problem so that each group member can help each other. Using TikTok, advertisement material became easier and more effective to understand, able to enrich vocabulary and motivate pupils to continue learning English. This method allowed teacher to develop various strategies in learning.

Keywords


TikTok; Interesting media; Learning English; Advertisement material

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DOI: http://dx.doi.org/10.21043/icetli.v2i1.776

DOI (PDF): http://dx.doi.org/10.21043/icetli.v2i1.776.g533

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