STRATEGI DAKWAH KIAI MUDA NAHDLATUL ULAMA JEPARA DI ERA DIGITAL

Wahyu Khairuz Zaman, Tyasya Aulia Khusna

Abstract


The purpose of this study was to find out the strategy of young kiai Nahdlatul Ulama' (NU) in Jepara Regency in applying their da'wah to the community as the target of da'wah. The method in this research is qualitative with a descriptive approach. Collecting data in this study using primary and secondary data. Primary data obtained from observation and interviews. Meanwhile, secondary data was obtained from personal letters, autobiographies, newspapers, philosophical statements, articles and others. The data analysis technique uses an inductive form based on field data to draw a conclusion. The results of this study indicate that the strategy used by young Nahdlatul Ulama (NU) kiai in Distric Jepara in applying their da'wah to the community through Islamic boarding schools, majlis ta'lim, also uses digital media such as: facebook, youTube, instagram and others. Even though it uses digital technology, da’wah in Distric Jepara  it does not leave the distinctive features of NU's da'wah in the form of yasinan, tahlilan, manaqiban and other.


Keywords


Stategy Da’wah, Young Kiai, NU, Digital Era

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