Hubungan Strategi Pemasaran Terhadap Tingkat Penjualan Suatu Produk Pada Masa Pandemi Ditinjau Dari Perspektif Ekonomi Islam

Abstract

The emergence of COVID-19 is able to cause anxiety and anxiety that does not only occur in one country, but spreads throughout the world, including Indonesia. In addition, the current Covid-19 pandemic also affects production and marketing activities in a group of business fields. This study aims to explore the effect of the covid-19 pandemic on the level of sales of a product and examine the marketing strategies used in dealing with this pandemic. The method used is to describe everything that becomes a problem in the research by collecting data from the literature. The research problem was investigated directly by conducting interviews in order to obtain the truth of the data in the field. As well as taking samples using purposive sampling method in which the interviewees are in accordance with the criteria for the problem being studied. The results of the study show that the COVID-19 pandemic has had an impact in terms of decreasing sales turnover. This happens because the price of goods used to run a business has increased. To overcome this, a marketing strategy is carried out by utilizing social media such as Instagram, WhatsApp and Facebook. Therefore, it can be concluded that the existence of a marketing strategy through social media is able to increase the number of sales of a business and of course it can have a positive impact on business actors, because it can save more finances and can also reach further consumer locations without being limited in time.
Keywords: Covid-19 Pandemic, Marketing Strategy, Social Media.