Traditional Village Strategies in Facing the Flow of Globalization (Analysis Study of The Tourism Village of Penglipuran Bangli Bali Traditional Tourism Village)

Abstract

The era of globalization in the social and cultural fields can have an impact on the nation's local life, especially in places that uphold local cultural values and norms, such as the Penglipuran Traditional Village, Bangli District in Bali. This article aims to describe and explain the social and cultural aspects of community life in the Penglipuran traditional village, Bali, as well as the local community's strategies in facing today's global era. This research method is a qualitative method. Data collection by means of interviews, observation and documentation. The results of the research in this paper are that there are 7 customs that have been carried out from generation to generation and have even become the community's strategy in facing the digital era, namely: (1) the vision of community-based tourism management in Penglipuran village; (2) ensuring that the Penglipuran village environment is not lost but is still preserved by the community; (3) The Penglipuran Traditional Village Community has a life guide based on the Tri Hita Karana philosophy; (4) Penglipuran village community government organization; (5) Penglipuran village marriage system; (6) Traditional house building based on environmental preservation; (7) Regulations for burial of corpses.