Developing Principles of Maqashid Sharia for Sustainability Engagement in Digital Business
Abstract
The history of corporate technological advancement has been marred by failed attempts that solely focus on technology without considering broader strategic decision-making areas. From the perspective of the digital era, digital transformation emphasizes fundamental changes in the world due to the pervasive nature and proliferation of digital technology. As digital transformation becomes one of the most talked-about topics in the business world today, many companies struggle to understand new digital technologies. Therefore, efforts are needed to develop digital businesses through the analysis of Sharia Maqashid principles. This is necessary to support the sustainability of digital businesses for the future. Using a qualitative method, this article examines the conceptual aspects of digital business and Sharia Maqashid principles. Thus, it is found that the objectives of Sharia Maqashid can be fulfilled if the marketing methods and digital business products sold do not influence or disrupt the faith of others. The entire process of digital business activities is based on the legality of halal and haram. Digital business products sold must also ensure the preservation and protection of the environment.
Mengembangkan Prinsip Maqashid Syariah untuk Keterlibatan Keberlanjutan dalam Bisnis Digital.Sejarah kemajuan teknologi perusahaan telah diganggu oleh upaya gagal yang hanya berfokus pada teknologi tanpa mempertimbangkan bidang pengambilan keputusan strategis yang lebih luas. Dari perspektif era digital, transformasi digital menekankan perubahan mendasar di dunia karena sifat meresap dan proliferasi teknologi digital. Karena transformasi digital menjadi salah satu topik yang paling banyak dibicarakan dalam dunia bisnis saat ini, banyak perusahaan yang mengalami kesulitan dalam memahami teknologi digital baru. Oleh karena itu, diperlukan upaya pengembangan bisnis digital melalui analisis dari prinsip maqashid syariah. Hal ini diperlukan dalam rangka mendukung keberlanjutan bisnis digital untuk masa depan. Menggunakan metode kualitatif, artikel mengkaji konseptual dari aspek bisnis digital dan prinsip maqashid syariah. Sehingga diperoleh hasil bahwa tujuan maqashid syariah bisa terpenuhi jika cara memasarkan dan produk bisnis digital yang dijual tidak mempengaruhi dan menganggu iman orang lain. Seluruh proses aktivitas bisnis digital di dalamnya dilandasi legalitas halal-haram. Produk bisnis yang dijual secara digital juga harus dipastikan menjaga dan melindungi lingkungan.
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