Indonesian Halal Tourism Transformation in its Foreign Trade Policy

Muhammad Alfan Rumasukun

Abstract


The world's halal industry shows significant growth. In Indonesia, halal tourism as the part of halal industry is growing rapidly. According to the 2019 Global Muslim Travel Index (GMTI) report which assesses the quality of halal tourism in terms of access, communication, environment, and service, Indonesia was ranked first out of 130 major Muslim-friendly tourist destinations. In 2018, Indonesia was in second place after Malaysia. This paper aims to describe the relevance of the transformation of halal tourism in Indonesia to its foreign trade policy. This study uses a qualitative approach. Sources of data used are primary data obtained from observations, interviews and documentation, as well as secondary data obtained from library sources in the form of manuscripts, written reports, journal articles, and electronic media. The data analysis technique uses an interactive data analysis model, namely data collection, data reduction, data presentation, and drawing conclusions. The results of this study indicate that the transformation of halal tourism in Indonesia is very relevant and supports the objectives of its foreign trade policy. Based on interactive data analysis, it was found that there are three transformations of halal tourism in Indonesia that need to be improved, namely technology, behavior and synergy. The overall transformation of halal tourism has an impact on the achievement of the goals of Indonesia's foreign trade policy. Thus, for the transformation of halal tourism in Indonesia in the future, it is necessary to apply technology, improve behavior, and strengthen synergies between related elements and stakeholders.

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References


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Proceeding International Conference of Islamic Economics and Business (ICONIEB)

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